Su Lim

Su Lim is the Global Managing Director of FreeState, an Experience Masterplanning Agency focused on designing and activating experiences that are socially useful, commercially astute and continually relevant for communities.

With a background in strategy, design and change management, her interests lie in how the behaviour of people is influenced by their environment and circumstance, their motivations and the experience over time and through change.

Su has previously held leadership roles as the Founder of Six Ideas, Head of Workplace Strategy for JLL in APAC and the Regional Managing Director for DEGW.

Wominjeka (Welcome). We acknowledge the Yaluk-ut Weelam as the traditional custodians of the land on which we meet. Yaluk-ut Weelam means ‘people of the river camp’ and is connected with the coastal land at the head of Port Phillip Bay, extending from the Werribee River to Mordialloc. The Yaluk-ut Weelam are part of the Boon Wurrung, one of the five major language groups of the greater Kulin Nation. We pay our respects to the land, their ancestors and their elders—past, present and to the future.